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SCTE 130-5 2016

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SCTE 130-5 2016 Digital Program Insertion-Advertising Systems Interfaces Part 5: Placement Opportunity Information Service

standard by Society of Cable Telecommunication Engineers, 2016

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Full Description

This document defines the messaging protocol for the POIS consistent with other parts of the SCTE 130standard. A POIS, or a repository to which it has access, stores and maintains descriptions of contentplacement opportunities (typically for advertisements) and the interface supports query and notificationoperations for those opportunities.

A POIS additionally contains features, characteristics and constraints for each placement opportunity,appropriate for the platform, rights, and policies including those of the content in which it exists. Theseplacement opportunities may or may not be content specific and the traits and constraints may vary bynetwork, geographic region, or other content distribution dimension.

This specification defines a standardized interface for accessing the placement opportunity informationknown to a POIS.